Event Sneak Peak

“Why do some tech companies grow faster than others?” “How can I grow my company faster?”

You might have asked yourself and your teams these questions.

Momentum Academy has indeed received many enquiries on inspirations for growth (or more efficient marketing), from startups and corporates alike.

Momentum Academy brought fresh perspectives on these questions through ‘Off the record: Marketing & growth: Key learnings from tech and Web3 companies‘ 

Here’s a summary of the main points from the briefing. For the full insights, reach out to Momentum Academy at [email protected].

1. Of course, Google and Facebook are still big players

Many companies spend most of their digital marketing budget on Google and Facebook. In fact, statistics show that more than 67% of online marketing spend was on Google and Facebook. It’s obviously where most customers are. 

But is this money spent effectively?

Talking about effectiveness, Michael Bloomberg spent more than $18 million in 2 months on Google ads for his US presidential campaign in 2020. He surpassed Donald Trump! 

However, (a lot of) money spent on Google was clearly not enough to get Bloomberg where he wanted to be. Perhaps some food for thought here. 

Six Points for Performance

In fact, while there are a lot of gurus and best practices out there, we found the following six points poignant in optimising the spend on performance marketing: 

• Define, understand and remember what works and doesn’t – Only financial returns count
• Understand your users and do not “carpet bomb” them – Do try to put yourself in their shoes and don’t put them through a horror story
• SEO – it is still alive and well
• Don’t be afraid to go back to the drawing board when things don’t work out
• Remember that it matters only if your long time value is higher than your customer acquisition cost (not clicks, installs, or other vanity metrics)
• Marketing team to sit right next to the product – Don’t let your marketing team work in silo

We also found the following quote by Julia Samodurova, founder of Dubai-based marketing company Unmarketd who has years of experience running online growth campaigns globally (even in Iran!!), particularly relevant:

Reach out to [email protected] to learn how Momentum Academy can help your teams and organization with leadership, mentorship, and corporate training for innovation and disruption.