Description

This exclusive bundle includes both the English and Chinese versions of Seeing the Unseen: Behind Chinese Tech Giants’ Global Venturing, co-authored by Momentum Works CEO Jianggan Li and INSEAD Strategy Area Chair Professor Guoli Chen.

While both editions explore the same case studies, challenges, and strategic insights, they provide unique perspectives tailored to their respective audiences.

Perfect for founders and executives leading teams with both Chinese and English-speaking senior members, offering a well-rounded understanding of the strategies behind Chinese tech companies’ global expansion.

Featured case studies include: Alibaba, Tencent, ByteDance, TikTok, Baidu, Huawei, JollyChic, Meituan, Pinduoduo/Temu, Sea Group, Transsion, and many more.

Equip yourself with the insights to navigate and capitalise on Chinese tech companies’ global ambitions.

【Free shipping to Singapore and Malaysia】