[Event Deck] TikTok Shop

US $27.95



Over the last year, TikTok Shop has shown incredible growth and has presence now in 9 markets, including all major markets in Southeast Asia, United Kingdom, Saudi Arabia and the United States.

After hitting US$4.4 billion GMV in Southeast Asia in 2022, TikTok Shop aims to triple that this year, as part of its overall (ambitious) US$20 billion target.

But what is behind all this growth? Why is TikTok betting so heavily on ecommerce? Would North American consumers watch videos and buy things on TikTok? Also, why would TikTok focus on the US market even as it is facing so much pressure there?

Momentum Works hosted an online briefing, where our in-house experts, who have authored our upcoming “The TikTok Shop Playbook” report, addressed these questions.