[Event Deck] Indonesia after the TikTok Shop ban

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If you have previously purchased “The TikTok Shop Playbook report“, you can receive a complimentary copy of this report. Kindly send a copy of your receipt to [email protected], and we will send you the complimentary report.

“E-commerce cannot become social media. It is separated,” – Zulkifli Hasan, Minister of Trade, Indonesia.

Last month, Indonesia shocked the digital commerce world by introducing a new regulation whereby social media companies are now “prohibited to facilitate payment transactions in its electronic system”.

Although the new regulations didn’t explicitly name TikTok, the ongoing discussions about banning TikTok Shop was well-known – the platform was given one week to comply with the new regulations.

TikTok was quick to comply and officially stopped their TikTok Shop operations in Indonesia on October 4, forcing many sellers to shift their transactions to Whatsapp or move to Shopee Live.

There is no doubt that this ban will have a significant impact on TikTok’s monetisation efforts – but there are deeper implications to all parties in the ecommerce and retail ecosystem as well.

In our exclusive online briefing “Off the record: Indonesia after TikTok Shop ban” we discussed:

  1. The real reason behind the ban?
  2. The beneficiaries & losers of the ban?
  3. Impact of the ban to the rest of the world?
  4. Will TikTok Shop be able to reverse the ban?
  5. What lessons can we learn from this?