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Momentum Works × Lazada | Southeast Asia Ecommerce AI Report 2025

AI is not just the future of ecommerce—it’s already here.This new report from Momentum Works and Lazada shows how sellers and brands in Southeast Asia can unlock real sales growth by adopting Generative AI across their business.

Some key highlights from the report: 

• A US$131B uplift scenario: What full AI adoption could do for Southeast Asia’s ecommerce market — and how much is at stake for late movers. 
• Consumer vs. seller adoption divide: Why AI-native experiences are fast becoming the default for consumers — and what this means for product discovery, engagement, and conversion.
  
  
• Lazada’s AI in action: Case studies of tools like Lazzie, Smart Listing, and LISA driving measurable gains in conversion (up to 177%) and operational efficiency. 
• A framework for change: Introducing the POP-Leadership model (Product, Organisation, People, Leadership) to help CXOs align teams and priorities for AI-led transformation.

“Platforms like Lazada have gone beyond chatbots and content generation to embed AI in the full ecommerce experience, an intermediate step towards full AI-native ecommerce platforms,” said Jianggan Li, CEO of Momentum Works.

This report gives you the insights and tools to sell smarter and stay ahead in the AI-led ecommerce era.