Description

Vietnam is Southeast Asia’s fastest growing ecommerce market (53.8%). As the region’s top trading partner with both the U.S. and China, its booming cross ecommerce scene—larger than the rest of SEA combined—has attracted major players like SHEIN to set up manufacturing hubs. But will Vietnam continue to lead?

Momentum Works was invited to participate in the HCM City Export 2025, Vietnam Outstanding Export Products Fair, and hosted the Global e-commerce & digital trade summit in partnership with the Department of Industry and Trade of Ho Chi Minh City Government. 

This is the presentation used by Jianggan Li, CEO of Momentum Works, during the summit. The presentation consists of four major sections:

1. Ecommerce in SEA – where are we?
2. Lessons from China (incl. How to buy an iPhone)
3. How will AI reshape ecommerce?
4. Conclusion & suggestions

[This event deck is free for participants of the summit, the code has been emailed to you.]