TikTok Shop in the U.S. & Brazil H1 2026 Bundle
What's inside this report
This bundle includes Momentum Works' TikTok Shop in the U.S. H1 2026 - focusing on the platform's largest market globally, and TikTok Shop in Brazil H1 2026, covering one of TikTok’s fastest-growing new markets.
In the U.S., TikTok Shop generated US$11.8 billion in GMV in H1 2026, up 103% year on year, reclaiming its position as the platform's largest market globally. Growth there is Shop-led: video still drives discovery, but Shop has overtaken it as where purchases are completed, and live remains concentrated among a small group of top-performing creators rather than spread across the ecosystem.
In Brazil, GMV surged nearly 100-fold from its launch in H1 2025 to R$5.3 billion (~US$1.0 billion) in H1 2026. Brazil is also more live-led than the U.S.: Shop and live account for larger shares of GMV, while video accounts for less. The content-commerce playbook proven in China and Southeast Asia appears to be translating well to Brazil.
Together, the two reports offer a side-by-side view of how TikTok Shop's playbook adapts across two structurally different markets outside its Asian home turf - one mature and dominant in scale, the other newer and still taking shape.
Click the links below to view more detailed descriptions of individual products:
- TikTok Shop in the U.S. H1 2026
- TikTok Shop in Brazil H1 2026 [Coming soon]
[Note: If you purchase the bundle now, you will receive the U.S. report immediately; Brazil report will be sent to you when it is released, on Tuesday 11 August.]
